Where the Devil Wears Prada trend came from
The trend grew out of Russian-language TikTok and Reels in autumn 2026, set to a DJ mashup that people call the "Prada Prada Prada" sound. Creators filmed the same two shots — home in a T-shirt, then out at night — and the panel transition became the signature move.
By October it had spread to English-speaking feeds, and AI versions let people do it without filming the night shot at all. You'll see it called the Devil Wears Prada trend, the Prada trend or the Prada transition.













